Co-Founder and CEO
Sam Friedman, Co-Founded ParkMe in 2009 to solve his own parking problems. Having paid a seemingly uncountable number of parking tickets and having arrived embarrassingly late to one too many meetings, he realized the parking process needed an overhaul.
Sam also held positions at Kayne Anderson Capital Advisors, a Los Angeles based wealth management firm, National Public Radio, and Merrill Lynch. Sam has a BA in Economics and Business from the University of Colorado, Boulder. He used to be fluent in Spanish, and has had amazing parking karma over the past several years.
Fun Fact: Sam can say the alphabet backwards
Co-Founder and COO
Alexander Israel, has worked in both the Location-Based Services and Digital Media industries before Co-Founding ParkMe.
Earlier, Alex was involved in the entertainment industry, specializing in producing and new media. He worked with MTV International, the American Film Institute, the Sundance Institute, Disney and the United Talent Agency. Additionally, Alex has guest lectured at the University of New Orleans, USC and served as an interim member of the Board of Trustees at the American Film Institute and the University of Puget Sound. Alex earned a BA degree in Business and Economics from the University of Puget Sound and an MFA from the American Film Institute.
Fun Fact: Alex can play the flute upside down
VP of Engineering
Keith Hackbarth spent 8 years working in management consulting, helping Fortune 500 companies manage their tech infrastructure. On the side, he founded Rentersfriend.com
and was employee number one at SaveBrite.com, both successful startups.
Keith has a BS in Management and Computer Sciences from University of California, San Diego and did graduate level studies at Stanford.
Fun Fact: Keith is a tournament level Super Smash Brothers player.
Roy Shea spent the first three decades of his life enjoying academia. During this time he obtained his BS in Math and Computer Science from Harvey Mudd, and his MS and Ph.D. in Computer Science from UCLA, with research focused on diagnosing faults in wireless and embedded systems. After academia Roy split his time between a search for great coffee and tea, and working on a small startup to “solve” parking. While the former pursuit lead to grand adventures from Calgary to Taiwan, the attempts to solve parking proved even more exciting and lead to Roy’s joining ParkMe in 2011. Roy now works with ParkMe to produce software and statistical models that help make parking a more pleasant experience.
Fun Fact: Just before joining ParkMe, Roy traded his car for a tab at a coffee shop in North Idaho.
Mobile Product and QA Manager
Since joining ParkMe in 2013, Matt has lead quality efforts on all product fronts along with taking on product and design roles when needed. He has a strong passion for all things mobile and loves tinkering with the latest technologies. Matt enjoys traveling and has been all over the country, and even spent a short time in Costa Rica.
Fun Fact: Matt is an avid table tennis player and once trained with an Olympic champion.
Michael moved to LA in 1998 to pursue a career in music, right before the whole industry would shift like the tectonic plates just four years prior. Fortunately, years of working with digital audio at the University of Southern California and professionally, led to an affinity for computers and software. By chance he discovered a love for web development when re-designing his online reel.
Michael spent almost two years building interactive marketing campaigns for entertainment studios such as Paramount, Universal, Warner Bros and Fox, before landing an engineering role at ParkMe. Here he enjoys the challenges involved with building a world-class web app, and the fact that his work makes people’s lives a little easier.
Fun Fact: Before becoming a competitive surfer, Michael placed songs in several surf documentaries, which led to his obsession with the sport. He’s ridden waves at O’ahu’s North Shore, and people often ask, “You wake up how
Eric graduated from the University of California, Riverside with a
BS in Computer Science. Along the way he discovered a passion for philosophy and
has been working towards a graduate level degree in his spare time. He worked
his way through college by developing websites for online businesses,
administering a super computer and doing artificial intelligence research. He
eventually wound up helping to scale websites for several startups and has been
hooked ever since.
Fun Fact: When not working to make parking easier, Eric can be found pondering
the meaning of life or also simply living it.
Fun Fact: Researchers at Cornell University determined that Silver Medalists feel worse about their accomplishments than Bronze Medalists.
Director of Data Aggregation
Felix graduated from the University at Buffalo with a BA in Geography, which sparked his continuing interest in GIS. Back in the day, he traveled all over the US and a bit of Canada, hunting for guidance and routing errors for Denso NavLab, which provided updates for Toyota OEM car navigation systems. He also worked on creating and updating the first three versions of the EV charging station map for the Toyota Plug-in Prius.
Fun Fact: Felix never turns down a challenge to a game of chess.
Manager, South American Operations
Mario spent almost 10 years working as a Parking Operator in one of Latin America’s largest Parking Companies.
During this time, he was able to create Brazilian’s first Reservation System for a Parking Operator. Living in
Sao Paulo, the largest city in the western hemisphere, with over 5,500 parking facilities, Mario also implemented
a new Demand Responsive Rating System and saw revenue increase more than 30% overnight in many parking facilities.
Mario graduated with a BA in Marketing from ESPM (Sao Paulo School of Marketing) in Brazil.
Fun Fact: Mario can tell the weekday for any date without looking at a calendar.
Derek was born and raised in Massachusetts. He graduated from the University of California, Los Angeles
with a degree in Molecular, Cell, and Developmental Biology. In his free time, Derek can be found
watching various television shows and movies, and attending various music festivals and concerts.
Fun Fact: Derek is an enthusiast of electronic dance music, and likes to dabble in music production in his spare time.
Andy is a Los Angeles native, born and raised. He studied Psychology at the University of California, San Diego. When he's not at the office, he spends his free time playing League of Legends or practicing the guitar.
Fun Fact: Andy is scared of spiders, highly allergic to cats, and loves noodles and ice cream.
Kimberly was born and raised in Southwest
Washington and attended the University of
Washington in Seattle where she earned a BS in
Oceanography. Her undergraduate introduction to
geospatial analysis prompted her to enroll in the
GIST graduate program at the University of Southern
California. In her spare time, Kimberly can be
found studying and drinking lots of coffee.
Fun Fact: Kimberly has been playing the violin since she was nine years old.
Estefania was born in northern California and moved
to SoCal when she was seven. She played trumpet and
cello when she was in middle and high school. She
also graduated from California State University
Northridge with a degree in geographical
information systems and a minor in anthropology.
Fun Fact: Estefania reads magazines and books from the back to the front.
Tara was born and raised in San Diego and moved to
San Luis Obispo to attend Cal Poly. She graduated
in 2015 with a B.S. in Environmental Science and
minors in Spanish and Geography/ Anthropology and
an emphasis in GIS. In her free time Tara is either
exploring a new hiking trail or planning a trip
somewhere in the world.
Fun Fact: Tara lived in Barcelona, Spain for 4 months and has
traveled to 15 different countries.
Sarah Martin works as ParkMe’s Executive Assistant and Office Manager. Her role at ParkMe includes: scheduling, event planning, office maintenance and operations. Sarah graduated in 2011 from the University of the Pacific in Northern California. Majoring in Communications and Film Studies, Sarah has acquired a passion for making and analyzing films. Sarah was born and raised in Los Angeles and loves going to the beach.
Fun Fact: When Sarah’s not helping the ParkMe team defeat the worlds parking problems; she is out at a Dodger Game or taking her cat for a walk.
Director of Marketing & Business Development
Mark Braibanti joined the ParkMe team in its inception and focuses on integrated marketing strategies and business development. A marketing "jack of all trades", he uses his wealth of marketing, design and logistical expertise to dream up unique marketing campaigns and see them into reality, by developing and pitching concepts, coordinating with vendors, and managing project budgets and personnel. On the biz dev side, Mark works with developers and navigation companies to help get ParkMe's data and technology to the masses.
Mark graduated from the Virginia Commonwealth University School of Business in 2005 with a concentration in marketing and a minor in Psychology.
Fun Fact: Originally hailing from Washington D.C., Mark is an avid D.C. sports fan who never misses a Redskins game.
Erin has worked on marketing teams with small tech
startups as well as established non-profit
organizations. An LA native, she is passionate about
products that help people and innovative
businesses. Before joining ParkMe, she was part of a
volunteer program in Nairobi, Kenya and worked to
improve health education and access in impoverished
Fun Fact: Erin grew up on the beaches of Southern California and was part of the Junior Lifeguard Program for 7 years.
Director of Customer Service
David is an original founding member of ParkMe and currently manages the world's leading database of parking information. He manages an ever growing team of wide-eyed, in house data ninjas. In addition, he coordinates street teams in hundreds of cities.
After studying Film at University of Central Florida and at Fullsail University in Orlando, FL. He moved to Santa Monica in the summer of '08 to work in the film industry. After a couple years of working in production and post production in the film industry, he jumped on the ParkMe Train.
Fun Fact: David grew up on Florida's Gulf Coast, (aka The Redneck Riviera, The Deep South, The Bible Belt, The Dirty Dirty) where he grew up working at a zoo, taming wild beasts.
Jessica graduated from Cal State LA with a degree in Psychology, and hired by ParkMe as a customer service guru. Jessica is one of the few LA natives at ParkMe! When she's not at work you can find her at the beach having fun in the sun or anywhere outdoors. She also enjoys traveling and a good shopping bargain!
Fun Fact: Jessica has an artistic eye and a passion for fashion. When she's not in the sun you can find her working on trendy designs for a women's swimsuit line.
George is from the thin air of Denver, Colorado and
moved out to Los Angeles 11 years ago to pursue a
music career. After touring the country for a few
years, he wanted a change of pace. He's always loved
helping people, and what better way to do that than
through the power of customer service.
Fun Fact: When he's not working, you can find him at the local watering hole cheering for his favorite Colorado sports teams!
Finance and Admin Manager
Originally from Vancouver, Canada, Dan got his start managing a live, non-profit theatre company.
He moved to LA to pursue an acting career, and thought he would do "a little bookkeeping to help
pay the bills". 5 years later he is a CFO. He has worked with a wide range of companies from talent
agencies and production companies to e-commerce and media startups such as Big Frame, bLife, HelloGiggles,
Tapiture and Total Beauty.
Still an avid actor and improv comedian, Dan can also still be found at the odd
LA theatre or club humiliating himself for free drinks and a cut of the door.
Fun Fact: You may recognize Dan from commercials for Netflix, Wendy's or All State.
Originally from San Jose, California, Rikko moved down south in search of great eats and warmer weather.
When he’s not on the internet—which is almost all the time—he’s out enjoying live shows in LA’s vibrant music scene.
Fun Fact: Despite the crying, sweating, and a burning tongue, Rikko has an affinity for spicy food and will put cayenne pepper on anything he cooks.
Sam Murphy has been developing iOS apps since 2010. Before joining ParkMe, he lead the mobile team at Dollar Shave Club.
There, he helped develop and launch their first iOS app, which was featured by Apple as a “Best New App”.
His hobbies include cooking, technology, hiking, and hanging out with his wife and new baby girl.
Winnie is from the San Francisco Bay Area where she grew up on top-notch dim sum and wicked fog.
She studied at UCLA and graduated with a degree in English, French and Linguistics, and a minor
in Japanese. During her free time she enjoys a good tennis rally, trying new restaurants and
exercising her creativity through cooking.
Fun Fact: Winnie is an avid language learner, with her mind set on learning at least ten languages.